Interesting read, wanted to share Bob’s thought of the day . . .
What if MTV just doesn’t count anymore.
MTV is like a band. Which instead of worrying about its integrity, pursued the flavor of the moment, did what was expedient, to garner cash now. If only Eddie Vedder and Pearl Jam ran MTV, then it might mean something.
Kind of laughable if you think about it. In this sold-out era, MTV has sold itself out, and is left with a meaningless carcass. MTV promoting a music service is like a whore promoting abstinence. It’s a disconnect.
Oh, don’t tell me about the VMAs. The VMAs are a meaningless trainwreck equivalent to a TMZ broadcast. If you think it’s about music, then you don’t listen to music. Really, it’s about advertising. MTV will do whatever it can to sell advertising. Leaving a hail of bullets and used up reputations in its wake. How about an update on all those who’ve appeared on MTV. Not only the rappers, but the reality “stars”. I’d say MTV ruins lives. But, it did this after it helped ruin music.
Yup, MTV ruined music. Through OVEREXPOSURE! Acts take time to develop. Put them on TV right away, and you kill them, they never get to “Sticky Fingers”, but are stuck at “Tell Me” and “Not Fade Away”. Decent tracks, but the Stones would be a footnote if they hadn’t developed over a series of albums.
And that’s the Vedder/Pearl Jam point. They know the axiom isn’t true. All publicity isn’t good publicity. It just makes you a joke. Pearl Jam can sell out arenas. Vanilla Ice? All the one hit wonders broken on MTV? They can’t even sell out clubs.
So, this channel, which has failed online, with not only its own site but Urge, is suddenly going to be successful in the Net music sphere?
Make me laugh.
First and foremost, MTV has to explain rental/subscription. That’s too complicated for the idiots both steering and populating the channel. They can display boob jobs. And conspicuous consumption. But the intellectual quotient of MTV is equivalent (more…)
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