TRASH MENAGERIE | RJD2, The Rapture, Polyphonic Spree – “Rock The Pitch” for Adidas & The MLS

Thursday, August 16, 2007

RJD2, The Rapture, Polyphonic Spree – “Rock The Pitch” for Adidas & The MLS

Adidas – Rock the Pitch – Represent!

Adidas launched a new campaign, “Rock The Pitch” further proving that in the music industry these days, it’s all about Bands, Brands, & Fans. Adidas and the MLS teamed up with artists such as RJD2, The Rapture, Polyphonic Spree, Bad Brains, and others to produce official team songs for each city’s league, encouraging fans and users to “Rock The Pitch” via a interactive website allows you to make your own videos, remixes, and interact with other fans. The bands have tweaked the lyrics of their own tracks, turning out major stadium anthems to the verb age of “Your Team Don’t Score No More, go Redbulls!”

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